Have you ever had that experience of sitting in front of a blank screen on your computer for what seems like an eternity as you try to think of something to write for your blog post? The blank screen on that word processor looks so intimidating when your brain feels empty.
How would it be if at those ’empty brain’ moments, you simply open an already-written document and edit it any way your heart desires and then hit the publish button? Would that make this task so much easier for you?
PLR to the rescue!
Actually, that’s the whole idea behind PLR–private label rights. You buy articles, eBooks, email sequences or any other various forms of content on a subject and in essence, you’re buying the rights to claim authorship.
Now to be fully transparent here, you aren’t the only one buying the rights to this material. There can be literally hundreds of others who buy this same material unless you buy exclusive rights. And exclusive rights can be very expensive. PLR content is very reasonably priced and very affordable, even without a huge business budget.
That’s why it’s wise to take any written PLR content and make it your own by editing to include your own personality or brand. Maybe add some personal stories or personal touches before you post it on your website or on social media or send it in an email. This way, no one will come back and say they saw the exact same written material on someone else’s website.
Now what’s the better choice for you? Stress out over when and if you’ll get your content written so you can keep your blog fresh? Or start with some great PLR, edit it a little so you can post frequently and keep in touch with your readers? I’ll let you decide!