If you want to reach more people, you’ll need to — s t r e t c h — yourself to be able to reach them. The best way I know to stretch my reach with content marketing is the annual Stretch Yourself Challenge held by Kelly McCausey of Love People and Make Money. Feast […]
Marketing
Sales Page Features vs. Benefits: What’s The Difference?
If you’ve never written a sales page, it can be confusing and even overwhelming to understand all the components that make up a successful one. A few of the things you might find on a sales page include headlines, calls to action, bullet points, testimonials, and guarantees. But that’s not a complete list for creating […]
It’s Not At All What It Sounds Like
Did I Just Hear That Correctly? What the. . . . is kale tea??? My first thought when I heard those two words together was ‘yuck’. I like crispy kale, kale in salads and soups, but kale tea? No thanks. If you drink it and love it, more power to you. But that’s just not […]
Do The Activity, Let Go Of The Outcome
What if you gave a party and no one came? That’s the same fear that so many health coaches worry about when deciding to plan any type of event. Whether it’s a free talk, or a paid workshop, this fear goes through your head and can create a huge STOP sign. It can crush your […]
Your Ideal Client Isn’t Everyone
Your Ideal Client Isn’t Everyone I get it. Health and wellness professionals want to help everyone. You see anyone with a pulse as someone who might benefit from working with you. After all, who wouldn’t want to enjoy better health? But don’t make the mistake of thinking that everyone is your ideal client and consequently […]